Kane & Able is a Cape Town-based consultancy that specialises in creating, reinvigorating & growing brands.

We build brands that know who they are, stand for something meaningful, and clearly articulate their business value to their audience.

Great brands don't just happen, they're carefully created.

Big brands. Small brands. Brands just taking their first steps. Brands that need to find their way again. We define a strategic foundation and communicate your business in an authentic and compelling way. 

But we live in an attention economy, and so much marketing is all surface and no substance. So our focus is on the real strategic insights that empower you to break through the sea of sameness, and cultivate the right perceptions of your brand.

Our Services

Brand Strategy

We bring your brand alive in a detailed strategy that gives you a roadmap to clearly articulate your business value and claim a unique position in your market.

· Brand strategy workshops

· Research, customer insights, competitor landscape

· Brand Persona (Personality, tone of voice, archetype)  

· Positioning, UVP, proof points, promise, etc.

· Purpose, mission, vision and values

· Storytelling & content narratives

Visual Identities

We develop a distinctive, strategy-led brand identity so that you can stand out in your market.

· Translating brand strategy insights into design

· Logo

· Creative direction

· Stationery & marketing collateral

· Brand Bible

· Digital assets

Website Design & Development

We build websites for clients who want to create something special for their users. User-centric sites that delight in their ease of use and ignite action.

· Wireframes

· Content & Copywriting  

· UX & UI Design

· Development  

· Testing & Deployment  

· Monthly Maintenance

Digital Marketing

We transform your brand’s value into digital marketing experiences that demand attention. Our full stack digital retainers include social media, PPC, online campaigns, and more.

· Digital Strategy

· Channel Optimisation

· Content Strategy

· Social Media Marketing

· Search Engine Optimisation

· Reporting & Iteration

Our Work

Take a look at the journey of three brands we recently revitalised


We’re proud that these amazing brands choose to work with us.

Here’s what they say about us

When I started my business we grew much quicker than expected. I spent all my time working in the business and didn’t build a brand that I was proud of. I reached out to Kane as my partner had an amazing experience with him and his team in previous years. I’ve been blown away by each step in the process. We went from having no strategy, to a detailed roadmap that finally put to paper what I’ve had in my mind all this time. They turned that strategy into a Visual Identity that spoke to our clients, and eventually they built the website of my dreams! I can’t recommend Kane and his team highly enough.

Angela Gordon, CEO – Tradam Transformation

As the owner of a construction company with a 75-year legacy, I was apprehensive about updating our brand - which is well recognised in South Africa. My concerns were minimised when I started to work with Kane & Able. Their expertise in brand strategy was evident from the get-go. They respected our history and took note of our concerns while skilfully navigating us through a process that rejuvenated our brand, making it relevant and engaging for today's market. The entire R+N team is really pleased with the new direction we're heading in.

Cala Bester, Managing Director – R+N Master Builders

A few years back, I realised that for our business to truly thrive we needed to understand our brand purpose. Kane guided my leadership teams in Cape Town and JHB on a transformative two-year journey. We delved into the essence of our business, examining our brand, purpose, culture, and communication strategies. The insights and outcomes fundamentally altered our business approach.

Craig Baker, CEO – MiWayLife

Working with Kane & Able was an invaluable experience. They developed an incredible brand strategy that finally put us on the right path to move forward as a company. Their approach was detailed, inclusive and precise. They quickly identified the golden thread of what we wanted to represent which cemented our positioning and our values. Our expectations were exceeded, and we continue to work with them in the digital space on a monthly basis.

Waldo Willemse, CEO – BPO Services

Kane & Able didn't just provide marketing services; they emerged as genuine partners in driving positive change, demonstrating an unparalleled level of support and collaboration that has been instrumental in our efforts to make a difference in South Africa. I first started working with them to launch a national walk for water campaign that would raise funds to bring water to 1 village in South Africa. That campaign has inspired the building of the "Relate Water" brand, a new division on The Relate Trust that will dedicate itself to bringing solar-powered taps to villages across SA that don't have access to safe and easily accessible water - until there are no wanting villages left! Can't wait to continue the brand-building journey with them.

Lauren Gillis, Founder – The Relate Trust

I partnered with Kane & Able to create my corporate Identity and website. It was a seamless experience. They have a strong attention to detail and were able to capture and translate our brands attributes into a stunning and functional end product.

Francis Neethling, Managing Director – Turing Insights

This team exceeded my expectations in every aspect of our collaboration. They are professional and brimming with talent and creativity. From the outset, I was impressed by their approach to problem solving; no marketing challenge I presented was too big or too small for them to tackle. They displayed exceptional skill in navigating complex issues. Working with Kane & Able has given our team clear direction and set a new benchmark for what I expect from my businesses partners.

Adam White, Managing Director – BeLondon

We reached out to Kane as a result of an ever changing, highly competitive and complex commercial environment. He went on to successfully initiate and formulate an entirely new brand, new look, new website and new digital presence – which has revitalised our organisation. He has a clear, concise and encompassing approach – and we always felt he was doing what he genuinely felt was best for the brand. We were particularly impressed with his openness to our different ideas and ability to turn them into practical outputs. We continue to work with Kane & Able and our brand continues to grow.

Connie Jonker, Managing Director – Safehouse


Kane & Able is owned and managed by Kane Kossew.

Kane is an independent brand strategist, marketing consultant, project manager, lover of words and seeker of inspired design.

He’s passionate about using the foundation of strategy to create exceptional brand experiences.

As a father of two young daughters, Kane believes in the power of storytelling, which has become the lens he uses to help brands differentiate themselves and communicate authentically.

We’d love to work with you