A safety Mark nobody was looking for.
2,438
Google Ads conversions in six months.
The brief
Safehouse is a non-profit of electrical industry leaders protecting South Africans from unsafe electrical products. Its Mark shows a product meets the highest safety standards, but most consumers had never heard of it. The campaign set out to build awareness of electrical compliance in South Africa and get people into stores, looking for the Mark and asking questions.
What we did
Created the “Where’s the Mark?” campaign, turning a complex compliance message into one simple question.
Video, social and search ads across Meta, Google and YouTube.
PR with our partner, landing 15 media features in four months.
Results
2,438
Google Ads conversions
+118%
contact enquiries
15
earned media features
15.6M
paid impressions
“We were impressed with their openness to our different ideas and ability to turn them into practical outputs.”
Connie Jonker, Managing Director, Safehouse